Privacy Policy

Last updated: 9 July 2026

1. Who We Are

StyleForgeAI Ltd ("StyleForgeAI", "we", "us", "our"), a company registered in England and Wales (company number 17298116) with its registered office at 173 Royal Park Terrace, Leeds, LS6 1EX, United Kingdom, operates the website at styleforgeai.com and the AI-powered fashion design platform accessible at app.styleforgeai.com. We are the data controller for the personal data described in this policy and are committed to protecting your personal data and respecting your privacy.

For any privacy-related queries, contact us at: privacy@styleforgeai.com

2. What Data We Collect

We collect the following personal data:

• Email address — when you join our waitlist or create an account
• Usage data — pages visited, time spent, features used, browser type, IP address
• Design data — designs you create, prompts you submit, datasets you upload
• Payment data — handled by third-party processors (we do not store card details)
• Communications — if you contact us by email or support channels

3. How We Use Your Data

We use your data to:

• Send you waitlist updates, launch announcements, and platform news
• Provide and improve the StyleForgeAI platform
• Respond to support requests
• Comply with legal obligations
• Detect and prevent fraud or abuse

We do not sell your personal data to third parties.

4. Legal Basis for Processing (GDPR)

For users in the UK and European Economic Area, we process your data under the following legal bases:

• Consent — for marketing emails and waitlist sign-ups (you can withdraw at any time)
• Contract — to deliver the services you've signed up for
• Legitimate interests — for platform security, fraud prevention, and analytics
• Legal obligation — where required by law

5. Cookies

Our marketing site uses only a single functional preference (your light/dark theme choice) and sets no tracking or advertising cookies. The signed-in app at app.styleforgeai.com uses cookies and similar technologies to keep you logged in, understand usage (analytics), and improve your experience. For full detail, see our Cookie Policy. You can control cookies through your browser settings.

6. Data Retention

We keep your data for as long as your account is active or as needed to provide our services. If you delete your account, we will remove your personal data within 30 days, except where we are required to retain it by law.

Waitlist data is retained until the platform launches or until you unsubscribe, whichever comes first.

7. Your Rights (UK & EU Users)

Under UK GDPR and the EU GDPR, you have the right to:

• Access your personal data
• Rectify inaccurate data
• Erase your data ("right to be forgotten")
• Restrict processing
• Data portability — receive your data in a machine-readable format
• Object to processing based on legitimate interests
• Withdraw consent at any time for consent-based processing

To exercise any of these rights, email us at privacy@styleforgeai.com. We will respond within 30 days.

You also have the right to lodge a complaint with:

• UK: The Information Commissioner's Office (ICO) at ico.org.uk
• EU: Your local data protection authority

8. Data Security

We use industry-standard security measures including encryption in transit (HTTPS), access controls, and secure data storage. However, no system is completely secure, and we cannot guarantee absolute security.

9. Third-Party Services

We may share data with trusted third parties including:

• Hosting providers (Hostinger) — for website and platform infrastructure, on servers located in the United Kingdom
• Database & storage (Supabase) — our database is hosted in the London region (AWS eu-west-2), United Kingdom
• Analytics tools — for understanding platform usage
• Email service providers — for sending transactional and marketing emails
• Payment processors — for billing (they have their own privacy policies)

All third parties are required to handle your data in compliance with applicable privacy law.

10. Where Your Data Is Stored & International Transfers

Your personal data is stored in the United Kingdom by default: our website and API run on UK-based servers (Hostinger), and our database is hosted in the London region (AWS eu-west-2) via Supabase. Data therefore does not routinely leave the UK.

If we ever transfer your data outside the UK or EEA (for example, to a sub-processor in another country), we will ensure appropriate safeguards are in place, such as UK International Data Transfer Agreements, Standard Contractual Clauses (SCCs), or adequacy decisions, and we will update this policy accordingly.

11. Children's Privacy

StyleForgeAI is not directed at children under the age of 13. We do not knowingly collect data from children. If you believe a child has provided us with personal data, contact us and we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by email or by posting a notice on our website. The "Last updated" date at the top of this page reflects the most recent revision.

13. Contact Us

For any questions about this Privacy Policy or your data: